The power to create your own marketing material.
9th February, 2011
Do you have full control over the design of marketing and communications material produced by local offices? Is it always on-brand and compliant with your promotional style? Do you use expensive external designers when items could be produced in-house?
One way of tackling this is to set up a templating system to enable staff to create their own material - such as flyers, leaflets, events calendars and posters – all to your specific standards. The many repetitive items required by Housing Associations which often only need minor alterations can reap particular benefits.
Design and print management company etrinsic has developed a unique ‘Made to Order’ system which provides base templates into which Housing Association staff can import approved images and data. The system is already being used highly successfully by Midland Heart. Totally-bespoke and branded in corporate colours, staff members access it via their intranet site. Once the artwork has been created and approved, the item is then on a turnaround time to agreed service levels.
As well as delivering convenience, speed and brand consistency, a templating system also enables stronger budget control. Not only can money be saved on design and artwork but also on printing costs. A full pricing matrix can be set up so that instant charges are available when the individual members are choosing what to do. These set prices, for example, enable short-runs to be printed without penalty. Indeed, the whole system allows for great flexibility whilst providing increased control over printed output.
To find out more about developing an in-house templating system, contact Sheila Robinson at etrinsic on 07977 007193, or by email at email@example.com
"Since moving our print and mailing requirements to etrinsic, we have gained huge efficiencies in costs and time and have greater control over the print supply chain. From creative input, through production of our newsletter and rent statement mailings, to corporate and marketing print, which is stored and distributed by etrinsic, the company provides an excellent service. We also benefit from the specialist print knowledge of their account managers. Nothing is too much trouble for the etrinsic team". Sarah Clee, Head of Marketing, Midland Heart.